Skip page header and navigation


You are most likely to enjoy cooking with high quality ingredients, and care where your food has come from and how it is grown. You are most likely to say quality is more important than price, compared to the UK average.


When you are doing your shopping, if you can, opt for fruit and vegetables not pre-packed in plastic – only buying the amount that you think you’ll need. That way, you know none of it will end up in the bin. What’s more, you get to choose the exact items you like the look and feel of.

Receive Gino's tailored advice and our newsletter!

* indicates required

Our Food Waste Action Week emails and The Bite monthly newsletter will provide helpful hints and tips based on the answers you gave from our quiz. By clicking Subscribe, you agree that we may process your information in accordance with our privacy policy and our terms and conditions. You can change your mind at any time by clicking the unsubscribe link in the footer of any email you receive from us. We will treat your information with respect.