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You are cost-conscious and, as a savvy shopper, you often put price over quality. Environmental issues are important to you and in line with this you show a high recognition of food waste as an issue.


Try buying loose fruit and veg so that you don’t end up with more than you need. Then, you can save money on food by making the most of what you buy. Aim to eat every edible morsel – for example, keeping the skins on carrots and potatoes (they’re also full of nutrients!), and chopping up the outer leaves of cauliflowers to include in your cauliflower cheese.

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