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You are careful with your food and are likely to use up some of the most wasted foods such as bread and potatoes, compared to the UK average. You may not be concerned about where your food has come from or how it is grown, and you're more often conscious of price over quality.


If you’re in the supermarket and you spot what seems to be a bargain e.g. buy one get one free, it might be worth sense checking the deal before loading your trolley with things that weren’t on your list. These deals can make us buy more food than we need and may end up being binned.

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