Are we a nation of food wasters or savers?

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What To Do
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We all have a part to play in reducing the amount of food and drink we throw away – from farm to fork. And some of the biggest names in retail around the UK are doing their bit to help us waste less as a nation.

Consumer brands

Heinz launched an innovative “Fridge Pack” for baked beans, which means they can be kept in the fridge for up to five days after opening. Snap packs have also been developed for handy single person portions Top tip – you can freeze baked beans if you know you won’t be able to eat them in time. Freeze within two days of opening and then defrost in the microwave and heat till piping hot. If they're in a can don't forget to take them out and pop them into a microwavable container before freezing.

Birds Eye has introduced re-closable packs for both frozen peas and fish-fingers, to help us keep our food fresher for longer.

In response to people saying that loaves of bread are too big and that's why they throw so much away, Warburtons has launched a range of 600g loaves and Kingsmill has launched the “Little Big Loaf” to help reduce bread waste.


The Co-operative and Morrisons are providing storage advice on their free loose produce bags, reminding us that keeping most fruit and veg in the fridge helps it stay fresher for longer. M&S and Sainsbury’s have updated their guidance on when you can freeze their products, making it clearer that you can freeze certain foods at any time, not just on the day of purchase. Asda has reviewed its products and as a result awarded an additional 14,000 days of shelf life across 1,672 products. It has also launched new re-closable salad bags to help people waste fewer leaves.

NfP organisations

WRAP, a nationwide organisation that works to raise awareness of the issues around food waste, and the benefits of saving food, is leading the way in coordinating efforts to reduce food waste. WRAP runs the LFHW campaign and works with the major supermarkets, brands, local authorities and other organisations to help and advise people in practical ways.

Its mission is to bring about changes to the way food is packaged, labelled and sold, which will make it easier for us all to buy the right amount of food, and use what we buy.

Find out more about WRAP
Community groups, charities and councils are making a real difference too. A partnership between Love Food Hate Waste and the Women’s Institute (WI) helped participants save 50% more food from the bin. The WI now has funding to work with young parents from disadvantaged backgrounds in England as part of it’s "Let’s Cook Local" project, which we are supporting.
Want to know more about how retailers, manufacturers and the hospitality industry save food?