Keep bread fresh

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What To Do
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And when we say bread, we mean bread.

Granary bread, white bread, wholemeal bread, flat bread, naan, sourdough, rye, gluten-free, baguettes, homemade, bread rolls, breadcrumbs, bread crusts and everything in between.

None of it needs to be wasted.

How to store bread

The bread bin or cupboard

Keep your bread fresher for longer by keeping it in the original packaging and storing in a cool, dark and dry place, like a bread bin or cupboard.

After you’ve opened a loaf, fasten the bag with the ‘best before’ tag or a bag clip (a clothes peg does the trick, too!)

Keep the end crust in place on top of the loaf slices to keep the next slice fresh.

Clean your bread bin or cupboard regularly to get rid of mould spores that may affect your bread.

Bread has a ‘best before’ date on the packaging. This only refers to the quality – bread can still be eaten after this date, it just might not be at its best.

You can freeze bread!

Yes, you can freeze bread at any time. Simply place it in its original packaging, an airtight container, or wrap it tightly in freezer bags or cling film before freezing. This keeps it from drying out.

It’s a great way to take advantage of multi-buys on rolls or flat breads. Freeze a few on the day you buy them, or any time up until their best before date. Separate before they go in the freezer so they don’t get stuck together.

From freezer, to toaster

Freeze your new full loaf as soon as you get home and you’ll never waste a slice or run out of bread for toast! Give the loaf a little tap on a hard surface to separate the slices then place in the freezer.

To make toast, simply put the frozen slices straight into the toaster.

From freezer, to sandwich

For sandwiches, take the slices you need from the freezer and defrost in the microwave using the ‘defrost’ setting. Make sure there are no frozen lumps or cold spots in the middle.

Make packed lunches simple. Take your slices from the freezer, add your favourite sandwich fillings, wrap up or pop in your lunchbox. The bread will defrost slowly over the morning, just in time for lunch. Just make sure the sandwiches are fully thawed out before eating.

Don’t keep bread in the fridge

Bread lasts longer at room temperature or in the freezer. Only store your bread in the fridge if the weather is really hot. Take it out of the fridge about an hour before you use it, so it softens again.

Bread recipes

If you’ve got a few slices of leftover or stale bread needing a refresh, try some of our leftover recipe hacks.