Love Food Hate Waste


Love Food Hate Waste cookery demonstrations at Asda Kings Heath, Birmingham

31 Aug 2012 - 11:00 - 14:00

Supermarket chain Asda has joined forced with Birmingham City Council to promote the Love Food Hate Waste campaign in its stores locally.

August 31 – Asda Kings Heath, High Street, B14 7BW

Utilising the skills of Love Food Hate Waste Nutritional Advisor Monica Price, cookery demonstrations are being staged in four Birmingham stores during August and September – during which shoppers will be shown they can make quick and easy meals using food that would normally be dismissed because it was soft or nearing its use by date.
The food being used during the demonstrations, which would have normally been thrown away at the end of the day, is being donated by each of the Asda stores involved.
Cllr James McKay, Cabinet Member for a Safe, Green and Smart city, said: “Research shows the average Birmingham family could save up to £50 a month just by being a bit more aware of what food they are buying and throwing away, yet a staggering 65 per cent of people don’t believe they throw any food away.
“Although Birmingham already has one of the lowest rates of landfill in the UK, reducing the amount of food waste that we throw away will help us to further reduce harmful gases from landfill and reduce waste disposal costs.
“The council is a great supporter of the Love Food Hate Waste campaign and it really is amazing what can be done with unwanted food and I am sure this event – made possible thanks to the support of Asda – will give people some real food for thought on this topic.”
The demonstrations will run from 11am till 2pm
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