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It is shocking and wrong that we greedy consumers in the UK waste so much of the goodness that this planet provides us with, when many millions of people are literally starving to death at our expense. I pray that this campaign is effective in changing our culture of greed and self. I encourage people who have saved money on their food bills to either donate those savings to help with aid in developing nations or to make sure that the food they do buy is Fairtrade and ethical. Keep up the good work!

Jez Green, Manchester